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HRX is India’s first home grown fitness brand inspired by Hrithik Roshan’s momentous journey as an actor and fitness buff. It was established in 2013 Hrithik Roshan and Exceed Entertainment. Created to inspire and guide billions of people, HRX aims to help people achieve their fitness goals. HRX aims to revolutionize the fitness scenario in India, as a value-for-money, high quality alternative to international brands with its lines of sportswear and fitness accessories.

HRX and Flipkart Group have partnered up in order to launch their very first range of audio devices. This range is a curated array of products designed to address connectivity, battery life, and other such features, keeping in mind the needs of ‘active fitness enthusiasts' and music-lovers that are routinely important to customers. In addition, HRX has brought forward its touch of style to the audio category by introducing uber-cool designs, in trendy colors along with unmatched tech specs. The HRX Audio range comprises true wireless earbuds, two types of neckband headphones, Bluetooth earphones and a portable Bluetooth speaker. The key products have been created to deliver the best customer experience through the latest Voice and Music solutions.

The True Wireless Earbuds – HRX X-Drops 9G include, Quick-touch technology and 6 hours of playback time in a single charge. The USP delivers smooth and high-quality audio experience during calls and while listening to music. It has excellent Bluetooth connectivity allowing for an easier pairing experience, and balanced power distribution between earbuds for more than a day's nonstop use. The earbuds are completely Snug Fit and are waterproof with IPX7 rating. It is available in two colours – Cosmic Black and Galaxy Blue. The price of the earbuds is Rs.2999.

The Flex Neckband – HRX Wave 7R is designed flexibly in such a way that it fits in the pocket. Having the latest noise cancellation technology, the product includes features like voice assistant button for a user's convenience. It pairs with 2 devices simultaneously, helping in multitasking and featuring magnetic earbuds, which ensure a secure fit. They feature a backup of up to 8 hours. It is available in Mars Red and Mystic Black colour and is priced at Rs.1499.

The Fitness Neckband – HRX X-Wave 14R has a dedicated Bass Boost Mode, which gives the user an immersive bass experience and helps to focus better during workouts. Along with noise cancellation technology for a complete audio experience, it is designed with High Silicone Finish, becoming friends for those who loves longer workout. It also pairs with 2 devices simultaneously and feature a backup of up to 9 hours. It is available in Space Gold, Supernova Blue and Comet Red colours. The cost of the product is Rs.1799.

The Bluetooth Speaker – HRX X-Boost 5T have 6 Mode LED light technology which provides different modes light built in the frame of the speaker. Built for outdoor usage with sweat-proof, it has splash-proof features with an IPX5 rating and a portable design. Other features include voice assistant and a battery backup of up to 7 hours. The Bluetooth speaker is priced at Rs.1199.

The Bluetooth Earphone – HRX X-Pulse 4S is specifically built for workouts and running. The USP is its ‘Ear Grip Technology' which provides perfect grip with its customized design, which is also soft on ears, lightweight and comfortable to wear for long hours. It includes features like Easy Tap voice assistant and a battery backup of up to 8 hours. The product is available in Celestial Blue and Gravity Black colours and priced at Rs.999.

This range has been available on Flipkart from June 19, 2020 and includes a 3 months Gaana Plus subscription and access to exclusive HRX playlist for free. The range is also set to launch on Myntra soon.