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Modish handled Social Media Marketing for its client Prohealth Imaging, which is a Medical Imaging Diagnostic Healthcare Centre in Gurugram, Haryana

Modish handled Social Media Marketing for its client Prohealth Imaging, which is a Medical Imaging Diagnostic Healthcare Centre in Gurugram, Haryana.

Background:

Pro Health Imaging is a premium diagnostic and health care centre based in Gurgaon. It is equipped with highly advanced technology along with state of the art infrastructure. A set of reliable doctors and caregivers are committed here to provide the best and accurate assistance to every patient.

The Problem:

The centre lacked new sales and potential customers due to lack of effective marketing services.

Our Solution:

To strategize the solution for Pro Health Imaging, Modish firstly studied and researched the market, target audience, competitors and benefactors of the centre. Modish identified the market gap being created due to absence of high quality medical imaging content. To execute, following services were provided by Modish.

Content Creation :

The whole content was conceptualised and a comprehensive content strategy was adopted. A major focus was put on content distribution among all the social media handles, like Facebook, Instagram, LinkedIn and Youtube. Alongside, 'A Content Calendar' outlining the types of content was formulated as well, which also included a mix of educational content, informative content and behind-the-scenes glimpses of the imaging process.

Shoot Curation :

To create original and more impactful content, things were taken a step higher by conducting video and photo shoots to capture the complete spirit and ethos of the centre. A team of highly qualified creators, video artists, photographers and editors were involved to show the true essence of powerful skills and technology established by the whole team of Pro Health Imaging.

Social Media Management :

Social Media was one of the most significant aspects to target effectively for creating brand awareness and strong digital presence. A lot of educational and engaging content was put to attract the interest of new potential customers. A mix of appropriate demographics, right interests and behaviours were identified to choose the target audience suited for driving centre's sales and popularity within the region.

The Outcome :

We successfully developed ProHealth Imaging's social media presence with a significant increase and engagement. We also were able to create a community built around Pro Health Imaging to participate in offline activities conducted by the centre. The centre witnessed an ascending number of queries and bookings eventually after Modish's intervention. Wider audience was captured with brand awareness among a lot of new people, connections and leads.

Conclusion :

The exquisite work by Modish led to favourable results for Pro Health Imaging, with increased brand awareness, wider connections, good social media and digital presence, which eventually led it to achieve its business goals. ProHealth Imaging is successful in gaining a strong and reliable image and now it stands as a leader in the Medical Imaging Industry.