Category: Blogs

The new buzz on the internet is viva magenta 18-1750. Many of us had just heard about it in the new year. We know that the color is somewhere between red and pink, definitely more red than pink, inspired by the cochineal, we also know that it's the color of the year 2023.

You might ask who has the authority to determine a particular color as the ‘color of the year', the answer is Pantone does, and they have done it since the year 2000.

Pantone is a company most notable for its color-matching system, known as the Pantone matching system (PMS). The system provides us with Pantone numbers. This helps creators, designers, and brands come up with the exact shade of color they had in mind and what that color would look like in different textures and surfaces.

Before the Pantone matching system was developed in 1963, printing companies had their own color guides, which was a hassle for the customers since one color could be interpreted differently by each individual company, until Pantone stepped up and provided a universal scale for colors.

What does it mean to be the color of the year? As stated on the Pantone website by the vice president of the Pantone color institute, Laurie Pressman, “The Pantone color of the year reflects what is taking place in our global culture, expressing what people are looking for that color can hope to answer”.

The announcement for the color of the year sets the tone for the whole year by influencing global trends. It is most likely that you will see the color dominating the upcoming runways and red-carpet events. Some of the companies that have collaborated with Pantone over viva magenta are, Motorola, Artechouse, Spoonflower, Cariuma, etc.

Whether you decide to go monochromatic or add just one random pop of color with the viva magenta, make sure you embrace the color trend since the vibrant color is said to be powerful and empowering, and is a symbol of optimism.